The Wall Street Journal
2X revenue + attendance for flagship conferences (Women In, Tech Live).
With Kindling
Led conference growth through rebrand and channel optimization. Made performance repeatable year over year.
Challenges
- Positioning wasn't sharp enough
- Channel mix needed optimization
- Conversion path had friction
- Growth relied on one-off pushes
Outcomes
- 2× conference revenue
- 2× conference attendance
- +18% ticket conversion (email/social → purchase)
- +30% sponsor renewal rate
- +12 NPS lift (post-event)